Packaging Design and Branding: Lowcountry Coffee Collective

Lowcountry Coffee Collective is an idea I had for an organic, fair trade, shade-grown coffee brand based out of Charleston, South Carolina. I wanted the brand’s main emphasis (besides producing great coffee beans) to be its ethics and commitment to the people who work on the farm and make coffee their whole lives. I chose to make the logo a Carolina wren, the state bird of South Carolina, as a way to reference the benefit of growing coffee in shaded forests, which is much more sustainable than clear cutting land.